Archive by Author | Extreme Reach

TV Ad Monitoring Delivers Powerful Insights

Scott_LubbersIsn’t technology wonderful? What used to take weeks now takes days, and what used to take days now takes only hours and sometimes even just minutes. The same is true about knowing when your commercial has hit the airwaves. You can know in a matter of hours when a commercial has aired on a channel and at what time, in any of the top major markets. This kind of information used to take days to gather.

If you’re still waiting days to receive information like this, you need to know about the TV monitoring program Extreme Reach rolled out this year. At the beginning of 2013, we deployed hundreds of proprietary cable set-top boxes to homes across all of the largest markets. These boxes connect to the audience’s cable feeds and collectively monitor over 2000 channels 24/7/365.It’s all done in the background with no activity or manual steps required; the hosts don’t even have to be watching TV.

Our set-top boxes monitor for any commercial that has been distributed by Extreme Reach. This is possible through a proprietary process akin to “fingerprinting” the commercial during the distribution process. This process is distinct from the Broadcast Verification products available, where meta-data must be added/inserted to your commercial in order for the service to track it (much the same way closed-captioning is added). Our fingerprinting doesn’t alter commercials at all and doesn’t delay getting ads to the station because it’s seamlessly integrated into the delivery process.

Our boxes are continually scanning the most watched broadcast and cable channels and sending data back to our servers, which sift through and identify matching fingerprints. Within hours, these ad-occurrences are made available to our clients via our platform.

We take those ad occurrences and pair them with rich, market-driven data to give you insights into trends you might not have otherwise considered. And if you also use our platform to deliver online video ads, we can tie the two verticals together to provide insightful cross-media reporting that gives you valuable insight into your campaigns’ performance.

Sound too good to be true? Call your trusted Extreme Reach representative today for details on how to get started.

Extreme Reach Client Manager Wins 2013 Business Management Award


Client Manager, Jude Jean-Pierre (right), with Extreme Reach Sales Manager, Brandon Perry (left)

When clients tell us they appreciate our hard work, we can’t help but gush a little over their kind words. This month, we’re very proud to congratulate Client Manager Jude Jean-Pierre for receiving the 2013 Business Management Award from National Vision, Inc.

National Vision, Inc. (NVI)  is the fourth-largest optical retailer in the United States with more than 700 retail locations and over 6,000 employees in 43 states and Puerto Rico. Their 2013 Business Management Award is given annually to a “company or individual best at administration…troubleshooting and customer response.” All candidates are nominated by National Vision Associates based on their individual experiences with the candidates.

National Vision had great praise for Jean-Pierre’s work coordinating and simplifying their tagging, traffic and distribution processes for television spots, saying that he “goes above and beyond to provide NVI with outstanding service” while playing “a key role in our television advertising.”

Congratulations to Jude Jean-Pierre. And a big thank you to National Vision, Inc. for recognizing Jude’s diligence. To find out how we’re helping other clients succeed every day, check out our Client Stories.

Extreme Reach’s Acquisition of DGIT’s TV Business Approved by the FTC

Gears_Icon_160x160In August 2013, Extreme Reach announced its plans to acquire all of DGIT’s TV-centric business units, (collectively called Video Fusion) including DG’s broadcast distribution and production services businesses. Recently, those plans took a big step forwards when the acquisition cleared antitrust review by the FTC.

John Roland, CEO of Extreme Reach said, “Now that this acquisition has cleared the FTC, we’re a major step closer to fulfilling our aggressive growth plans and vision. Our platform is the first to enable advertisers and agencies to seamlessly leverage video advertisements across every screen. When completed, the acquisition will help us transform the workflow and measurement of multi-screen campaigns for more advertising clients.”

The completion of the transaction is subject to approval by DGIT’s shareholders, as well as the satisfaction or waiver of the other closing conditions specified in the proposed agreement. The transaction is expected to close in the first quarter of 2014.

Read more about the acquisition in our press release.

The Numbers are Really Adding up: 99.8% Digital Delivery and 100% Satisfaction.

100%-Satisfaction_Badge_200x200_revWith more than more than 7,500 TV broadcasters in our digital delivery network, we’ve been able to help clients deliver a staggering 99.8% of TV ads digitally. That’s significantly more than any other distribution service by a long shot. And those TV broadcasters all seem pretty pleased with our partnership too.

Thanks to our advanced video platform and world-class service, we’ve managed to earn a whopping 100% satisfaction rating among TV broadcasters. We know we can do better though. At Extreme Reach, we thrive on feedback from our clients and partners, whether it’s about our platform, our services or anything else. If you have an idea for how we could do a better job or help in any way, please let your Client Manager know.

It’s Official. We’re One of America’s Fastest-Growing Companies!

INC500Our advanced approach to video advertising has become the new mainstream. In fact, we’ve grown so quickly that Inc. magazine recently recognized Extreme Reach as one of the nation’s 500 fastest-growing private companies.

We’re ranked #171 overall and #26 among advertising agencies and technology companies.

Learn more in this announcement.

Online Video Measurement Hits New Milestone


While online video metrics continue to dig deeper for new insights, advertisers still face some headaches when analyzing the results. One of the biggest issues brands, agencies and publishers all wrestle with can be summed up with one word: viewability.

The fact is advertisers and agencies often don’t have enough information to verify how many of their ad plays are viewable by consumers. Even defining the term “viewability” has been a source of debate in the industry. Until now.

Extreme Reach has joined the Open VideoView initiative (OpenVV), the open-source viewability solution for in-stream video advertising.

OpenVV’s technology for measuring video ad viewability helps create an open-source, industry-wide standard that will benefit brands, agencies and publishers.

Extreme Reach clients will soon notice enhanced reporting for their online video campaigns, including metrics that cover:

  • Whether a video is in view
  • Whether an ad is muted
  • Whether or not the window is active
  • The exact percentage of video that is viewable on a user’s screen

Find out more about OpenVV, or learn more about the reporting capabilities in our Cross-Media Reporting Suite.

Delivered On Schedule? Check. Aired On Schedule? No Question.


Proof your ad has aired now comes standard.

Here’s a question for all you TV traffickers: do you know when your ads hit the air? Here’s another: how would you like a little more peace of mind?

While online video advertising can deliver instant, automated verification on just about every sort of trafficking data imaginable, that’s not the way TV works. For years, TV advertisers mostly took it on faith that their ads ran when the media buy said so. Now, TV just got a lot more transparent.

Extreme Reach now offers Proof of Airing to all TV distribution clients. It’s new, it’s FREE and it’s already included in the Proof of Delivery (POD) reports in our platform. If you distribute your commercials with Extreme Reach, you get to see exactly when and where they air for the first time on 2,000 channels across the nation’s top 50 markets (and counting!). While Proof of Delivery confirms that a spot was distributed, Proof of Airing confirms that your commercial has successfully reached your audience. Together, we hope they’ll usher in a new era of workflow transparency and peace of mind.

Only Extreme Reach offers Proof of Airing. This exciting feature is made possible by our TV monitoring network, and yes, you can receive notification of more than your ad’s first airing. For those of you unfamiliar with our advanced TV Monitoring Service, it uses the same proprietary technology to report every occurrence of your ads in near real-time. Learn more.

Digiday Video Upfront: Reap the Benefits of a Holistic Approach to Multi-Screen Campaigns

Our VP of Online Video Advertising, Chip Scully, recently chatted with Digiday about the challenges marketers face as they scale their video ad campaigns across TV and the web.

In this video interview from Digiday’s Video Upfront, Chip shares how marketers can take a more holistic approach to their multi-screen campaign workflow, gaining actionable insights to increase ad engagement and optimize creative along the way.


Beet.TV: New Reporting Suite Enables Advertisers To Measure Campaigns Across All Screens

Our CMO, Robert Haskitt, recently sat down with Beet.TV to discuss the inspiration behind our new Cross-Media Reporting Suite.

In this video interview, find out how our Cross-Media Reporting Suite helps marketers overcome the challenges in measuring and optimizing their multi-screen video campaigns.


Introducing the New Cross-Media Reporting Suite


See how your TV and online advertising work together to drive campaign results.

In a multi-screen world, cross-media reporting is the only true measure of today’s video advertising. And up until now, cross-media measurements haven’t shown the full picture.

Online platforms typically provide Web-only data, or at best, just show basic TV ratings information. On the other hand, TV platforms usually don’t include Web or online performance data.

But now, with our new Cross-Media Reporting Suite, you can immediately see how your TV and online advertising work together to drive results in your live campaigns. Our new reporting suite provides insightful, actionable answers to help uncover:

  • How to split media budgets between TV and online video advertising
  • How the combination of TV and online video advertising may increase overall campaign results
  • How numerous online campaign performance metrics can be measured against TV campaign activity
  • How to optimize the reach, frequency, creative, media and mix of TV and online video campaigns

Plus, our platform provides all the integrated tools you need to respond to those insights, so you can make media and creative adjustments that will improve the results of your live campaigns.

Learn more about the insights provided in our Cross-Media Reporting Suite in our new press release.


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